e.l.f. Cosmetics Delivers Goodies Via Plane
Majority
The brand found a creative way to get a care package to Oliver Widger, a sailor who has gone viral for his journey across the Pacific Ocean with his cat, Phoenix.
The delivery was possible thanks to a partnership with Aloft, a nonprofit organization that supports the next generation of aviators and works to democratize access for aspiring young pilots. As a cruelty-free brand, e.l.f. Cosmetics also pledged to make a donation to an animal shelter of Widger’s choice in honor of his pet cat.
"Receiving the e.l.f. care package in the middle of the ocean was intense; it was cool,” Widger, 29, shared via press release. “It wasn’t just about snacks and supplies — it was a powerful reminder that people were watching, believing in me, and cheering me on. That kind of support — especially from a brand that celebrates bold moves — reminded me I wasn’t alone on this journey.”
In a video posted on Saturday, May 24, Widger unveiled the contents of his care package, which included e.l.f. Holy Hydration! Face Cream, e.l.f. Suntouchable Invisi-Stick SPF 50 and, of course, cat treats for Phoenix.
Major Keys
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John W.
Associate Strategy Director
NBA All-Star Weekend is gearing up for some big — and much needed — changes next year.
Reports have surfaced that a few key changes are being considered for the NBA’s biggest weekend next year — right as we come off of one of the least captivating ones we’ve had in quite some time.
Three key changes being discussed are having it start earlier by shifting it three hours, adding a one-on-one tournament to the weekend’s festivities, and having actual stars in the Slam Dunk Contest (no disrespect to anyone that slammed it down)
OJ Wilson
Art Director
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John W.
Associate Strategy Director
NBA All-Star Weekend is gearing up for some big — and much needed — changes next year.
Reports have surfaced that a few key changes are being considered for the NBA’s biggest weekend next year — right as we come off of one of the least captivating ones we’ve had in quite some time.
Three key changes being discussed are having it start earlier by shifting it three hours, adding a one-on-one tournament to the weekend’s festivities, and having actual stars in the Slam Dunk Contest (no disrespect to anyone that slammed it down)
John W.
Associate Strategy Director
NBA All-Star Weekend is gearing up for some big — and much needed — changes next year.
Reports have surfaced that a few key changes are being considered for the NBA’s biggest weekend next year — right as we come off of one of the least captivating ones we’ve had in quite some time.
Three key changes being discussed are having it start earlier by shifting it three hours, adding a one-on-one tournament to the weekend’s festivities, and having actual stars in the Slam Dunk Contest (no disrespect to anyone that slammed it down)